Brand Strategy, Video, Rapid Growth
Bath Sparkling Wine
Minerva is Bath's first luxury sparkling wine. A family owned business that has been over 10 years in the making, from ideation to first bottle. When Bath Sparkling Wine approached us last year, we fell in love with the potential the brand has to do something truly unique in the wine space. Forget stereotypes of old cronies sipping Champagne. Minerva might be grown on Roman soil, but it's taking luxury wine into the 21st century, with an experience that combines education, NFT's, and community.
Before we became involved, Minerva was unknown to the public. It was a series of exciting ideas ready to be discussed.
Our initial steps were to carry out a full brand audit and create what we call a Brand Voice Guide. This is a foundational document that's referred back to over and over again as the brand is built. It tells everyone involved what the brand will look like, who the target audience is, the overall style, tone, and messaging.
From here we created a detailed Social Media Guide that broke down how Instagram, Facebook, and other social channels would look over the coming 12 months.
Our strategy to grow the brand involved a combination of beautiful imagery and videos, great messaging, social media advertising, and giveaways.
In just the first 12 months, we were able to:
This was a teaser trailer we created on the build-up to the launch, before the product was ready:
This next film was used at the pre-launch to attract founding members. Our challenge was to communicate the value, prior to any product being available, and with no access to the wine-making process (due to Covid). We decided to hone-in on the founder, his mission, and the importance of it being a family owned business.